Podcast Ep. 5: Sherif Tawfik, Chief Sustainability Officer MENA at Microsoft
“I had a fear of heights, but I forced myself to enroll in a skydiving course. I have a fear of deep water and deep blue, and I forced myself […]
Leading Communications Consulting Firm Unveils Innovative Strategies on Executive Branding
In an era of information overload and short attention spans, businesses are leveraging executives to build a human connection and strengthen their brand.
Neobanks and Financial Inclusion: Bridging the Banking Gap
Neobanks (digital banks or challenger banks) operate exclusively online, providing banking services through mobile apps or web platforms.
Edition #1: March – April 2024
Welcome to the inaugural edition of IMERGEY Leadership Review, a bimonthly publication that aspires to be a lighthouse of insight and innovation for industry leaders and senior executives. Our mission is to inspire industry leaders like you by providing a comprehensive source for thought leadership, insightful analysis, and disruptive ideas by exploring the most pressing topics leaders face.
Company Case Study: Duolingo
Duolingo is driven by a mission to make high-quality education universally accessible, powered by a passionate team dedicated to world-class work. Executive branding is crucial for Duolingo as it amplifies the company’s mission of making education accessible to all. By showcasing the leadership team’s expertise, values, and commitment to innovation, Duolingo builds trust and credibility with both users and investors.
The Future of Brand Strategy: It’s Time to Look at Executives
From Michael Jordan to the many leading CEOs today, we have witnessed a plethora of successful personal brands.
In the ever-evolving landscape of business, executive personal brands wield the potential to revolutionize a company’s brand strategy, offering CEOs the opportunity to craft a compelling executive presence that exerts a profound impact on their organization’s brand and reputation.
With platforms like LinkedIn at their disposal, CEOs hold the key to unlocking powerful returns by leveraging their executive brand.
Time and again, we’ve witnessed remarkable success stories where CEOs have harnessed the power of their executive brand to propel their businesses forward.
The Future of Brand Strategy – It’s time to look at executives
Leadership is often associated with authority, decision-making, and directing others. However, there exists a powerful alternative that flips the script and redefines the very essence of leadership: servant leadership.
