Case Studies
Ep. 3: Imane Jamal Eddine: Chief of Staff to the President of Microsoft Asia

Ep. 3: Imane Jamal Eddine: Chief of Staff to the President of Microsoft Asia

“I wanted to do something that no one else did or very few did and hence, I was like, OK, you know what let’s pack and go from the sunset, which is Maghreb, Maghreb in Arabic is sunset, to the sunrise, which is Nippon in Japan.”


In this episode, we have the pleasure of hearing from Yves Briantais, the VP of Marketing at Colgate-Palmolive, a true leader and advocate for empathy and inclusivity in the workplace. Yves joins us in person at our studio to tell us about how he got to where he is and discuss his views on leadership, inclusivity, and the recent lessons he has learned.

Watch the full episode on Imane’s insights on leadership, diversity, and inclusion in the tech industry.

What’s “Inspirational Journey Of The Best Minds” About?

Through insightful interviews, we explore the personal and professional lives of accomplished senior executives. Listen in as we uncover the unique perspectives and explore the impact these leaders are making to shape the world we live in today.


In this case study, we explored the captivating authenticity that defines Imane’s executive brand. Through a comprehensive analysis, we uncovered the strategic themes, persona, and brand values that contribute to her remarkable online presence. As the Chief of Staff to the President at Microsoft, Imane skillfully strikes a harmonious balance between sharing her industry expertise and unveiling her personal passions on the platform. Her thoughtfully crafted posts not only demonstrate her extensive experience in the field but also offer genuine insights into the driving forces behind her motivations.

This unique approach is both refreshing and inspiring, setting her apart as a true leader in the industry. Her executive brand exemplifies the importance of embracing one’s true self while effectively conveying professional expertise and personal passions. Imane’s remarkable journey inspires us to embrace authenticity and purpose in our own lives, as she continues to pave the way for aspiring leaders in the technology sector

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