Health at home

Post-pandemic, interest surges in at-home testing kits beyond COVID-19. US consumers show interest in vitamin/mineral deficiency (26%), cold/flu symptoms (24%), and cholesterol levels (23%) testing. Convenience, quick results, and frequency are key drivers. In China, 35% have replaced in-person appointments with at-home tests. Hesitancy persists due to preference for in-person doctor visits, perceived lack of need, price (US/UK), and test accuracy (China).

biomonitoring and wearables

Fitness wearables are popular, but new tech like biometric rings and continuous glucose monitors offer deeper insights. 1/3 of users increase in wearable use; 75% open to future use. Expect continued growth as companies track more health indicators.

Sleep Tourism

The number one reason people want to travel next year is to rest and recharge—and that’s no surprise to us given our guests’ increased interest in holistic wellness. There is not only a growing number of wellness-oriented travelers today, but also an expanded definition of ‘wellness.

Blue Zone Diets

2024 will be the year when people start dieting for longevity, with more individuals adopting the blue zone diet. There is tremendous evidence that people in the blue zones around the world live longer than average due to their diet and lifestyles. For example, in Okinawa, Japan, individuals have been known to practice hara hachi bu, a concept which reminds them to eat mindfully and stop eating when their stomachs are 80% full.

Limpias And Spiritual Hygiene

With people leaning heavy on spiritual wellness and intuition in the past year, it’s no surprise that a deeper emphasis on energy work as a ‘spiritual hygiene’—especially the Latin American culture-derived limpia—is emerging as a wellness trend in 2024.

Immersive ASMR

Experiencing autonomous sensory meridian response (ASMR)—a relaxing, tingly sensation that comes from gentle, interpersonal moments, like watching a video of someone whispering into a microphone—will shift from staring at flat computer screens to immersing oneself in wearable technology in 2024.

Healthy aging

Demand for products and services that support healthy aging and longevity is on the rise, propelled by a shift toward preventive medicine, the growth of health technology (such as telemedicine and digital-health monitoring), and advances in research on antiaging products.

Flexible Hydration

Ditch the dehydration in 2024: water is about to become your new best friend. ‘Water is not simply water anymore. With 90 percent of the UK saying they have experienced signs of dehydration, we are seeing a sharp rise in innovative products to aid H20 intake.

Balancing hormones

Regulating hormones out of whack is top of the list when it comes to well-being in a fast-paced world marked by demanding lifestyles. Can the answer lie in Dinacharya, or developing an optimal daily routine rooted in discipline and moderation? The Rebalance Programme at Ananda in the Himalayas focuses on hormonal homeostasis.

Sleep hygiene

India is riddled with sleep debt, touted to be the second-most sleep-deprived nation in the world, with slumber a perennial, elusive pipe dream for many Indians. From hypnotherapists to energy healers, in recent times there has been a rise in practitioners who attempt to nix bedtime procrastination and help shed the emotional baggage that stops us from lumbering into slumber at Lala land.

Pursuit of bliss

In an age of FOMO, achieving bliss is never a linear road. A warren of off-the-beaten tracks hold the path, but not the promise of Nirvana. Spiritual, scientific as well as woo-woo practices have taken centerstage in the quest for ecstasy and a deeper understanding of life.

Personalised Nutrition

Personalisation takes centre stage in nutrition as people seek diets tailored to their unique needs. Advancements in genetic testing and data analytics enable individuals to understand their specific nutritional requirements, optimising food choices for improved energy, digestion, and overall health.

Digital Detox and Mindful Tech Use

As technology continues to play a significant role in daily life, there’s a growing awareness of the need for digital detox and mindful tech use. Practices such as setting intentional screen time limits, taking tech-free breaks, and fostering digital well-being.

Natural Energy

This trend sees natural rituals and ingredients key to boosting energy levels that free us from our reliance on coffee and sugar-filled energy drinks grow in popularity. We will see caffeine show up in new formats, such as caffeine infused toothpastes, supplements and even in stick-form (which can be stirred into hot drinks).

Longevity

Communities around the globe with a higher than average rate of people reaching the age of 100. Some attribute it to certain foods (sweet potatoes are king apparently), whereas others say having hobbies, daily movement and living close to family is the key.

Essentially, we’re all going to be tapping into the mindset of building a body that’ll last for life, as opposed to focussing on those short-term goals (although they’re still great for motivation too, so let’s not ditch them entirely!).