Company Case Study: Lego

Since its founding in 1932, Lego has built more than just toys—it’s built a legacy of creativity, innovation, and storytelling. By teaming up with iconic franchises like Star Wars, Harry Potter, and Marvel, the brand has cemented its place in pop culture, captivating fans of all ages. Through initiatives like the Lego Masters TV show and the crowd-driven Lego Ideas platform, Lego has turned its products into immersive experiences, inspiring collaboration and sparking imaginations worldwide.

Executive Case Study #3: Natalie Truong (EY)

Natalie is not just a marketer; she’s an agent of change, constantly pushing boundaries and driving innovation. At the core of her leadership philosophy is a relentless curiosity and inclusiveness, she’s here to disrupt. With her un-corporate mindset, she injects a fresh perspective into every campaign and strategy, pushing her team to think.

Company Case Study: Aesop

The Australian skincare brand Aesop has been renowned for its commitment to design and sustainability. Each one of the 400-plus Aesop stores is unique, conceived by designers and architects from around the world but always with the same emphasis on product, place, and people.

Executive Case Study #2: Ken Allard (Gartner)

Ken Allard, a prominent leader at Gartner, has carved out a niche for himself through his innovative and empathetic approach to guiding his team. Ken’s leadership style is deeply rooted in the principles of inclusive decision-making and strategic foresight. At the heart of Ken’s approach is a strong emphasis on creating a culture of accountability and empowerment. Team members not only feel a sense of ownership over their tasks but are also motivated to perform to the best of their abilities.

Company Case Study: Olipop

The soda aisle used to be a place of sweet indulgence, a guilty pleasure mixed with a twinge of health-conscious remorse. With each can of OLIPOP’s, they are not just selling a beverage; they’re endorsing a philosophy. A sip represents a pledge—your gut health and pleasure, not merely an afterthought but the purpose of their craft.

Company Case Study: KLOOK

In under 10 years, Klook skyrocketed from 3 people to over 1,800 across 26 offices and its revenue has surged at an unstoppable triple-digit pace. Klook’s mission in reshaping travel in the post-COVID world to provide travelers with innovative solution and exclusive deals, demonstrates the company’s dedication to adapting to changing circumstances.

Company Case Study: BIRD

Bird gained significant popularity during the scooter craze of 2019, offering a convenient and sustainable solution for urban travel. With a valuation of $2.5 billion, the company attracted attention from venture capitalists, investors, and the public. However, Bird faced challenges such as high operational costs for maintaining a large scooter fleet and intense competition from companies like Lime and Spin. Price wars impacted revenue, and the need for maintenance and investment strained the company’s finances.

Company Case Study: Duolingo

Duolingo is driven by a mission to make high-quality education universally accessible, powered by a passionate team dedicated to world-class work. Executive branding is crucial for Duolingo as it amplifies the company’s mission of making education accessible to all. By showcasing the leadership team’s expertise, values, and commitment to innovation, Duolingo builds trust and credibility with both users and investors.