“If you’re not in the role, is the team able to function in a harmonious and high-performing way even in a state of crisis?”

In this insightful episode, we sit down with Siew Ting Foo, a global CMO and visionary author of “Building Brands with Soul.” Drawing from her 25-year career and the influence of esteemed mentors, Siew Ting has crafted a book she wished she had during her early leadership days—a playbook designed to inspire and guide future marketing leaders. As a former global chief brand and insights officer at HP who has also left a mark at FMCG giants like Diageo, Mars, and Unilever, Siew Ting introduces the concept of “Leadership with Soul.” This philosophy, akin to the ripple effect, starts with self-mastery and extends outward to build impactful teams, businesses, and brands.

Throughout the episode, Siew Ting outlines five essential traits for today’s CMOs and candidly reflects on her leadership success through principles she has discovered to unleash people’s potential. Listeners will gain insights into the importance of self-awareness and the power of mindful leadership. Siew Ting also explores the intersection of AI and human ingenuity in shaping the marketing leaders of tomorrow. This episode is packed with actionable insights and inspiration to guide you down a journey of self-discovery, leadership, and the art of building brands with soul.