“The book ‘The Beacon of Opportunity’ isn’t just a guide on investments and opportunities in Saudi Arabia; the book is about clearing several misconceptions about Saudi Arabia’s cultural landscape too. (…) One misconception I have cleared is that ‘Saudi is very strict with its cultural norms’, whereas the reality is completely different. The second misconception I have tried to clear was about the freedom of women in Saudi Arabia.”

Abdullah Madkhali, a senior strategist and leader, recently released his debut book, “The Beacon of Opportunity.” In a captivating discussion with our host, Danica Borges, he delves into Saudi Arabia’s culture, its current business landscape, and the kingdom’s efforts to diversify its economy. In the episode, Abdullah delves into the Kingdom’s ongoing new initiatives and investment strategies. He also shares his journey as an author, discussing his new book.

With over 20 years of experience, Abdullah has built an impressive career by directing innovative initiatives, mentoring young talent, and developing top-tier HR and corporate performance strategies. He has most recently shifted his focus and is now on a mission to illuminate the path to foreign investment and impactful businesses in Saudi Arabia, and support the Kingdom’s Vision 2030 objectives.