Company Case Study: BIRD
Bird gained significant popularity during the scooter craze of 2019, offering a convenient and sustainable solution for urban travel. With a valuation of $2.5 billion, the company attracted attention from venture capitalists, investors, and the public. However, Bird faced challenges such as high operational costs for maintaining a large scooter fleet and intense competition from companies like Lime and Spin. Price wars impacted revenue, and the need for maintenance and investment strained the company’s finances.

































































































































